Bug: Insight on Windows won't work with 64-bit JRE/JDK

[rleigh]

System: Windows 7 x64 with JDK 7u51 64-bit.

Downloaded OMERO.insight-5.1.0-m0.1-373-978d6cc-ice35-b140-win-openGL i.e. windows-specific build

Ran OMERO.insight.exe, getting this message:

The JAVA_HOME environment variable does not
point to a working 32-bit JDK or JRE".

This was then followed by this message:

The JVM found at JAVA_HOME is damaged.
Please reinstall or define EXE4J_JAVA_HOME
to point to an installed 32-bit JDK or JRE

then followed by

The JVM could not be started.  The maximum heap size (-Xmx) might be
too large or an antivirus or firewall tool could block the execution

There are few problems here

• I don't have a 32-bit JDK or JRE
• JAVA_HOME should not be used anymore for starting an application; nowadays it's not added by the installer and there's a registry setting to be used AIUI [I set it explicitly for development; end users won't have it]
• My system is perfectly capable of running Insight, but the launcher exe is actively preventing it.
• There are three error messages where one would do

Running a 64-bit JRE is not exactly uncommon, and I think that this should be supported.